The conference was organized by the Institute of Insurance in Maribor. The Executive Director of this institute is Dragica Korenjak, a graduate of our Management master’s program. According to a new report on future developments in the European labour market, three out of four employees in the EU are projected to be working in the services sector by 2020, such as insurance and banking. The insurance industry in Europe contributes almost 10 percent of GDP and only 6 percent in Slovenia. Therefore, it represents an extremely powerful generator of economic development, but at the same time there is still room for growth and development, especially in the field of investment banking and bank-assurance products. With all the changes (economic, environmental, system...) insurance agents and brokers face huge challenges in the field of insurance-banking services. Participants from Austria, France, Germany, Switzerland, Slovenia and all former Yugoslav countries not only exchanged experiences but also discussed the position and role of insurance agents and brokers in the EU and on the markets of Southeast Europe, the interdependence of insurance companies, banks, insurance agents and intermediaries and the role of the insurant.