Gestione della comunicazione strategica
Doctoral study programme Strategic Communication Management is an interdisciplinary study, focused on new strategic managerial values (personal, intercultural, economic, political, cultural, artistic, religious, health-related, scientific, global, regional, national and local) and new specific subjects. The programme offers theoretical and methodological approaches to communication, as well as interdisciplinary communication skills, competences and knowledge from the area of strategic management (management of and handling information and communication channels at all levels of the managerial process).
Corsi
1st Semester | |||
No. | Subject | Professor | ECTS |
1 | Communication management | prof. dr. Mario Plenković, assist. prof. dr. Daria Mustić and visiting professors | 12 |
2 | Quantitative and qualitative research methods in communication management | assist. prof. dr. Tomaž Kramberger, assist. prof. dr. Mira Hercigonja – Szekeres, prof. dr. Mario Plenković and visiting professors | 12 |
3 | Methodology – writing scientific papers | assoc. prof. dr. Jurij Toplak, assist. prof. dr. Mira Hercigonja – Szekeres and visiting professors | 6 |
Total | 30 | ||
2nd Semester | |||
No. | Subject | Professor | ECTS |
4 | Communicology (Humanities and social approaches in human communication) | prof. dr. Mario Plenković, assist. prof. dr. Daria Mustić and visiting professors | 8 |
5 | Information, communication and multi-media technologies | assist. prof. dr. Vitomir Grbavac, prof. dr. Brano Markič and visiting professors | 8 |
6.1 | Individual research and project work in the area of strategic communication management – Case study I | Coordinator, Study dean and visiting professors | 8 |
6.2 - 6.4 | Elective subject (seminar) | Visiting professors | 6 |
Total | 30 |
Elective Subjects – Seminars: 2nd Semester | |||
No. | Subject | Professor | ECTS |
6.2 | Internet and social networks in communication management | assist. prof. dr. Vitomir Grbavac and visiting professors | 6 |
6.3 | Politics and communication management (political communication) | assist. prof. dr. Božidar Veljković and visiting professors | 6 |
6.4 | Persuasive communicology | assist. prof. dr. Ljubica Bakić – Tomić in gostujoči profesorji | 6 |
3rd Semester | ||||
No. | Subject | Professor | ECTS | |
7 | Leadership and project management | prof. dr. Mladen Radujković | 10 | |
8 | Media communication and public relations | prof. dr. Mario Plenković, assoc. prof. dr. Zdravko Šorđan, assist. prof. dr. Daria Mustić and visiting professors | 10 | |
9 | Individual research and project work in the area of communication management – Case study II | All professors from the study programme and visiting professors | 10 | |
Total | 30 | |||
4th Semester | ||||
No. | Subject | Professor | ECTS | |
10 | Corporative and crisis communication management | prof. dr. Ksenija Čulo and visiting professors | 8 | |
11 | Public and stakeholders | prof. dr. Mario Plenković, assist. prof. dr. Daria Mustić and visiting professors | 8 | |
12.1-12-6 | Elective seminar I | Visiting professors | 8 | |
12.1-12-6 |
|
Visiting professors | 6 | |
Total | 30 |
Elective Subjects – Seminars: 4th Semester | |||
No. | Subject | Professor | ECTS |
12.1 | International relations | assoc. prof. dr. Cirila Toplak and visiting professors | 6 |
12.2 | Management and HR development | assist. prof. dr. Vidoje Vujić and visiting professors | 6 |
12.3 | Innovative corporate communication | assist. prof. dr. Ljubica Bakić – Tomić and visiting professors | 6 |
12.4 | Information and communication technologies in communication management | prof. dr. Brano Markić and visiting professors | 6 |
12.5 | Communication law, consultancy, lobbying and ethics of communication management | prof. dr. Šime Ivanjko, prof. dr. Ludvik Toplak and visiting professors | 6 |
12.6 | Communication marketing and advertising | prof. dr. Ksenija Čulo and visiting professors | 6 |
5th semester | |||
No. | Subject | Professor | ECTS |
13 | Methodology of preparing doctoral thesis | Mentors and visiting professors | 16 |
14 |
Communication industry | assist. prof. dr. Suzana Žilič Fišer and visiting professors | 6 |
15.1-15.2 | Elective seminar | Visiting professors | 8 |
Total | 30 |
Elective Subjects – Seminars: 5th Semester | |||
No. | Subject | Professor | ECTS |
15.1 | Management and Leadership | prof. ddr. Marija Ovsenik and visiting professors | 8 |
15.2 | Graphic design of media campaigns | prof. dr. Mario Plenković, assist. prof. dr. Daria Mustić and visiting professors | 8 |
6th semester | |||
No. | Subject | Professor | ECTS |
13 | PhD thesis preparation | Mentors and visiting professors | 24 |
14 |
Case study on a field of Communication Management | Mentors, Head of department and visiting professors | 6 |
Total | 30 |
Facoltà
Giorgio Dominese, Ph.D., is founder of CEEUN-Central Eastern European University Network and President of Transition Studies Network. He was for almost ten years Chair of Economic and Policy of Transitions at LUISS University Rome, where he was Chair of Geopolitics at the Master of Science in International Relations. After lecturing at Ca’ Foscari Venice University, he was Professor of Global Economic, Financial and Policy Governance at Rome Tor Vergata University until 2012. He had been lecturing as well at Beijing University, at the Vietnam National University, visiting professor at Bahia Blanca University, Argentina and at the Astana ENU-Eurasian National University in Kazakhstan, lecturing as well at George Washington University USA. In 2009 he became full member of the European Academy of Sciences and Arts in Salzburg. He is Member of the Scientific Boards of WiFo (the Austrian Institute of Economic Research) and IDM (Institut für den Donauraum und Mitteleuropa) in Vienna, he was expert in follow ups of the Stability Pact for Southeast Europe and several other Italian and international research Institutions. Consul of Chile (Hon) in Venice, he had been appointed by Special Award and Paul Harris Fellowship by Rotary International for his international programs and activities.
Vantaggi
N/A
Occupabilità
A list of possible employment opportunities and areas for candidates with a PhD in Strategic Communication Management:
Public relations
Leading media, economic and political campaigns
Managing crisis communication
Corporate communication
Press office – corporations and political groups
Media relations
Communicology research
Political marketing
Communiology specialists for work in institutes and higher education institutions (researchers)
PR agencies - management
Strategic and communication counselling
Communication analysis of the competition (benchmarking and SWOT analysis)
Strategic communication in tourism, etc.